Mastering Advanced Analytics Platforms

Google Analytics will divide your web traffic into traffic classifications such as: Organic traffic is the traffic that originates from search engines like Google or Bing This is the traffic that arrives when someone key ins your website's URL, opens your site through a bookmark, or when Google can not recognize the traffic source Referral traffic is the traffic that originates from links to your website in other places on the internet If you're running Google Advertisements, that traffic will appear here This is the non-ad traffic that arrives from social media platforms like Twitter or facebook If you desire more information, you can dig deeper in the Acquisition report to find traffic sources. With this info, you will know where to invest your time and cash.

Shopify

This is where you can see events your visitors set off, conversions they completed, and pages they checked out. In this section, the most useful report for novices is. It consists of both events and conversions for each page. Let's have a look. In this report, you'll see all your pages that were visited in the time duration you have selected.

Shopify

This gives you a clear image of how each of your pages is performing. In the exact same section, you'll discover a report. This report has many of the same metrics as the report, however focuses on landing pages the pages your visitors first arrived at when they visited your site rather of all pages.